Branding design and art direction for the Kubrick celebration exhibition at LCC. This show featured many pieces from artists who have responded to the Kubrick archives held at the college. The show also celebrated 50 years since the release of his seminar film, 2001: A Space Odyssey. We designed a bespoke typeface called 'Sentient', that was used throughout the show for signage and navigation plus in the accompanying publication. The typeface was inspired directly by the on-screen display lettering of the HAL computer featured in the film thus providing a genuine connection between the essence of the show and the brand materials.