Brooklands is a new build hotel, developed on the site of the old Brooklands race track, the birth of British motor racing. The hotel is very contemporary but has an architectural nod to the Art Deco period. We designed the corporate identity and applied this into all areas of the marketing material requirements including, brochures, stationery, signage and website.
A substantial set of applications that shows how a resolved and pure brand mark and clear application strategy can deliver a striking and cohesive message from a high quality experiential brand. The integral part of this solution was the brand mark being a stylised tracing of the original shape of the race track that actually formed the letter 'B' from above.