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Brand identity for the LCC Degree Shows 2025.The design needed to reflect & represent the three Schools that exist within the college, with over 1000 students exhibiting during the show season.
Each School was defined by a colour direction, this provided a sense of individuality during their particular exhibition & designated the School within the galleries for that particular period. The overall 'mother' brand image used both static & motion based blends, to merge all School colours on a dynamic & continuous loop to reflect the fluid nature of both the students, the subject areas & the college's creative environment. A new 'on brand' with UAL modular way-finding system was created to work across all exhibitions – with a neutral aesthetic to support the work.
For the first time with the LCC Degree Shows, everything created as part of the branding & way-finding will be either re-cycled or re-used.
